Rum’s place in the world spirits market has been growing steadily for the past decade. The diversity of the category, the return of the cocktail culture and the rise of the educated consumer, has contributed to a growing global audience who are thirsty for guidance and knowledge about this incredible spirit. As part of the Authentic Caribbean Rum campaign we have developed an overview of the global rum market to learn what types of rums are being chosen by consumers, where money is being spent and which are the most popular rum brands. In this report we have also looked into the main rum markets to understand what’s driving demand as well as the differences in trends and attitudes towards rum and the most popular varieties within the category.
The outlook is very good for rum, which in turn is a great thing for Authentic Caribbean Rum. With interest in all rum – white, dark, golden and spiced – at a real high and consumers’ growing desire for information on provenance, it means that Authentic Caribbean Rum look set for a promising time ahead.
More information and downloads of the reports in various languages is here: