October 2013 – The ACR Marque is a visual symbol of authenticity, quality and provenance that ensures a common standard of production across a rich and diverse region of the world that’s widely recognized as the home and birthplace of rum. Authentic Caribbean Rum is distilled in 30 distilleries around the Caribbean, and though not all are licensed as yet, they are united in their passion for creating high quality rums.
Quality: 15 Caribbean country associations which make up the WIRSPA board have agreed a common set of production standards to define Authentic Caribbean Rum. The Marque can only be used by producers after approval of a licence agreement by the Board of WIRSPA. While each brand will maintain its individual character and identity, the Marque guarantees the authenticity and provenance of the rum.
Diversity: The Caribbean Sea covers over one million square miles filled with history that has shaped a region which is home to a vast array of different cultures and languages representing all continents of the world.
The processes used to craft Authentic Caribbean Rums are as diverse as the countries they come from. Variations in the arts of fermentation, distillation, aging and blending ensure a wide choice of rums to suit every taste and serving style and each rum has its own distinct character and story all of its own. It is this combination of shared values and diversity of character which makes Authentic Caribbean Rums unique.
Versatility: The most versatile of spirits, rum not only forms the basis of the world’s greatest cocktails from the Mojito to the Daiquiri, the Presidente to the Mai-Tai but is also a great long drink served with ginger ale, soda water, ginger beer, cola, fruit juices or coconut water, while premium quality rums are perfect for sipping neat or over ice.